In today’s digital age, having a strong online presence is crucial to the success of your hotel. What is a hotel website platform. Keywords are words that define what your content is about. AirlinesMap is a new and vibrant site that seeks to help travelers around the world by providing a search platform for instant flight comparisons, hotels, and car hire services with the ultimate goal of providing the best. Have you noticed that today, there are very few individual hotel brands left? 3. Your potential hotel guests are going to be staying with you, in your city, locally. BrightLocal. Instagram is the second most popular social media platform after Facebook. This is crucial for attracting group business from both local and out-of-town clients. To optimize your hotel’s local SEO, take the following steps: Claim and optimize your hotel’s Google My Business listing with accurate information and photos. Use Links to. Define your target audience. Yes, that is a lot! But you don’t have to do it all on your own. Let’s look at five of the most crucial SEO tips for hotels, why’re they’re so important, and how you can start doing them today. 1. Also, be sure to learn how the Amadeus Integrated Booking Suite can help support your eCommerce strategies and drive. Mailchimp now also offers CRM features, domain and website hosting, and a website-building tool that make it a complete marketing platform. Especially for hotels, Google is the best platform to be on, because it offers various tools to enhance online visibility and ORM i. Do not use both Yoast and All in One. There are several types of digital marketing strategies that hotels can use to reach and engage with potential guests. 1. Learn more about our hotel digital marketing services by browsing our plans and prices today! If you have questions about which hotel web marketing strategies offer your business the most value, feel free to contact us online or call us at 888-601-5359 to speak with an experienced strategist. ” They want a hotel in the area that they're visiting, so phrases like “luxury Sydney hotel” are a great example of this. Integrating analytics tools. Apa itu pemasaran online hotel. Siteimprove. Avoid novelty top-level domain names like. SiteMinder can be your Google integration partner. SEO-friendly; Reliable platform; Building amazing websites for your clients on WordPress can be very profitable. Now there are over 100 high authority directories, services, and micro-listing platforms all vying to create discoverability for your hotel’s brand and main website. Focus on keywords with high search volume and low competition. The plugin can be downloaded directly from the WordPress admin panel. Create a User-friendly Website with On-Page SEO Best Practices; 2. Understanding the customer journey to find and book your hotel is at the heart of an effective hotel search engine optimisation strategy. SEO is used to make a hotel's website and online presence more visible online, and to increase its ranking in search engine results pages (SERPs). Organic search refers to the non-paid search results from a search engine. Digital tipping. hotel guest. PART 3: What is Brand SEO? Brand SEO involves the use of keywords that include your brand name. Pentingnya hotel SEO adalah Anda memiliki peluang yang lebih besar untuk mendapatkan booking hotel. Click ‘Update’. It checks prices of more than one million hotels worldwide from over 250 booking sites. The travel and hotel industry is about to enter a fast growth period where bookings of every kind from hotel rooms, to flights to tours will happen. These integrated systems often include features like a booking engine, mobile device optimization, SEO (search engine optimization) tools, and integration with social media platforms. Optimised to turn lookers into bookers they feature a strong emphasis on visual storytelling. An effective hotel SEO strategy will stress the unique things that you can offer, that they cannot - things like room service, special amenities, accommodation of special needs, enhanced security, on-site cleaning staff, and the like. 4 out of 5 on G2 based on 476 reviews, and a 4. Considering the first. Cross-organization communication. Be sure to choose hotel SEO keywords that are relevant to your brand and that focus on what users can expect to find. Wix, San Francisco, California. Find Hotel search engine optimization services from here. Step 4: Configure the basic settings of your hotel booking website. Finding your keywords for SEO. In 2023 and beyond, a great deal of your advertising and promotional activities take place online, powered by different digital platforms like email, search engines, social media, hotel ads, and so on. White label SEO is when an agency provides SEO services to clients under its own brand but has a third-party agency, consultant, or freelancer fulfill them. Without SEO, your hotel website is invisible online. Here are three of the top benefits of SEO. ”. Local search is important as visitors usually look for hotels in specific locations. Their white paper, A Wake-Up Call: The State of SEO in the USA Hotel Industry, is now available online. Having a user-friendly, well-designed. CUSTOMIZE YOUR MARKETING PLAN Keep an eye on Google algorithm updates and check your compatibility with a SEO checklist and a website analysis. Our websites are built on the WordPress open source platform for maximum flexibility and with a fully customised design for every hotel. Key enterprise SEO features: Botify Analytics uses a log file analyzer, site crawler, keyword tracker. Cara memasarkan kamar hotel dan membuat strategi pemasaran digital hotel. This could be anywhere from making changes to the website's design for an attractive look to using creative layouts to display critical information and special offers or including reviews and ratings of the guests that stayed in your hotel. Divi – most popular website builder. 2. A hospitality SEO strategy covers a wide range of aspects like – publishing standardized data on online directory listings, managing social media platforms, website optimization, and more. LOCAL SEO: GOOGLE MY BUSINESS. Top 5 Hotel Website Builders of 2023 🚀. Search engine optimization (SEO) is the process to optimize and improve the ranking of a hotel website on search engines (like Google, Yahoo, and Bing) result. . 1. Some of the biggest social media channels include Facebook, Instagram, Twitter, and Pinterest. This is called building relevancy. London oleh Lukasz Zelezny. In this article we will cover 15 best practices to create a solid marketing plan and strategy for your property: Guest experience is everything. Optimize for an International Audience; 5. This white paper provides a three-step approach to interpreting the data, sharing it with key stakeholders at your property, and making smart investment choices for your hotel. An SEO keyword tool like KWFinder helps you find long-tail keywords that have a lower level of competition. SEO includes on-page, off-page, and local. It also includes activities like social media, web design, email marketing, video production, blogging, search engine optimization (SEO), pay-per-click (PPC) advertising, and online branding. In this post, I want to show you how to solve these challenges with the most advanced SEO platform for the hotel and travel industry — seoClarity. Create a style and voice the hotel will use across all platforms to cultivate a clear, distinguishable viewpoint for your hotel. In this eBook, we provide tips and tactics that hotel marketers can leverage when targeting travelers throughout the different stages of their journey: The Inspiration Stage. 5 Get Links From Other Websites. 2. Your website is the first experience. By allowing hosts to customize their listings and providing a platform for customers to connect with hosts, Airbnb has created a personalized and authentic travel. Although we've highlighted the best paid-for SEO tools out there, a number of websites offer more limited tools that are free to use. From SEO to hotel PPC, all marketing efforts are focused on increasing your conversions. Pay-per-click (PPC) for hotels. Hosted Booking Engine Solution. Implement hotel SEO keywords. So, to reach out to. A hotel property management system is an essential business tool for any hotel or property. 10. (91) 4. Katikies. TABLE OF CONTENT. “Best Great Barrier Reef hotel”). e Online Reputation Management. SEO may focus on different types of search, including. " 6. Advertisement. 3 Google Display Network and Ad Retargeting. Don’t take the decision lightly. Or, some platforms for hotel management may focus on optimizing one main area of your business (like marketing or SEO), but it may easily integrate with some of the other best hotel software options out there. Search engine optimization (SEO). 5. In theory, they would. On Page SEO. Here we'll look at the best free SEO. A hotel website platform is a full-service solution consisting of a hotel website based on a template or a custom hotel site,. Content Marketing for hotels is the key to increase your hotel's sales. Then, develop the backend system for hotel inventory and reservation management. Be sure to: Build an audience for your Instagram profile. Building authority begins with content. Click the ‘Update’ button in the upper right corner. Online presence analysis, strategy definition and keyword research; Text and video meta content creation (titles, h1, meta description, alt tags) Internal linking and content optimization; Technical SEO. They can also rank and score different elements of the web pages, such as HTML tags and meta. This allows a high-quality hotel metasearch platform to continually assess the specific hotel-related needs of both travellers and hoteliers and offer a unique and intuitive experience to both parties. SEO is a vital part of any hotel digital marketing strategy because, at its highest level, it. Facebook is the most widely-used social media platform. After running its Hotel Ads offering in beta last year, Bing Ads is going to be rolling them out in general release. HospitalityEye. Keywords are the phrases and words that people use to locate your hotel online, and the Google algorithm analyzes these keywords to match your website with a search query. 7 Add Direct Booking On Your Site. SEO is a powerful tool for the hotel industry, helping hotels reach their target audience and increase bookings. Introduction: Part 1: Getting Started with Adult SEO Services. Whether you're a freelancer, a small agency, or a mid-size. 1. While paid ad campaigns can produce instant results, SEO for luxury hotels is more of a slow burner. This hotel SEO strategy helps you rank higher on google, reduces website bounce rate, and also improves your. Identify and integrate relevant keywords into your website content. Both your customers and Google’s crawlers need to read researched and thoughtful content that’s published regularly to build a connection with your brand. Porter – Hotel Website Platform. 5. #3 of 10 Best Hotel SEO Businesses of 2023 - Milestone is a digital marketing agency that specializes in web design, content marketing, PPC, SEO, and media buying for a variety of industries. Hotel SEO Tip #14: Contact local press, platforms listing online directories, travel bloggers, and other related website owners. )1. Using the finest website builder for hotels could. All of the providers in this list offer comprehensive platforms that address multiple business problems. As a hotel owner, you know how important it is to attract customers to your business. 1. Leverage Search engine optimization (SEO) This is a no-brainer. Local, national, and global. 3001 Oakmead Village Dr. If you have old content on your blog, go through one post at a time and update it. Hotel SEO is a powerful and effective digital marketing strategy designed to improve the online visibility and growth of your business. The back-office and other departments can heavily benefit from the introduction of modern hotel software. Enterprise SEO platforms can help by providing suggestions for improving keywords, page layouts, and site accessibility. Publicize hotel specials through targeted email promotions. Hotel SEO Agency [2023] Ultimate Guide. It essentially represents how: Improve your on page SEO with on-point tailored advice specifically for your hotel by the Abouthotelier Ranking platform. Targeted SEO Strategy. Yep, right outta the gate, the easiest way to get traffic to your website is to pay for it. These are the keywords or sentences that people type into search engines to find your products or services. Online, content is your experience. . SEO is the backbone of Hotel Digital Marketing and holds crucial importance when it comes to online branding and recognizance. We had acknowledged the need for SEO for the hotels and hence have created a full-fledged blog about hotel SEO. 2. Search Engine Optimization (SEO) can help increase your website’s visibility, drive more organic traffic, and ultimately, get you more direct bookings. If you’ve already read a little of the SEO advice for hotels online, you may have been overwhelmed. When done right, SEO can help your website compete not only. When picking a hotel website builder, there are a few things to remember. Find Relevant Keywords. WebFX: Best for affordable monthly search engine optimization (SEO) plans. 2. Not only can it help generate new content, but it. We are focused on developing a successful marketing campaign for your. One luxury lodge will be in the Serengeti National Park and the other in the Ngorongoro Conservation Area in Africa. SE Ranking is a versatile and comprehensive SEO platform that offers three distinct plans tailored to meet the needs of various users. These receive 3 billion, 1 billion, 340 million, and 38 million daily active users, respectively. Google My Business is a free platform. SEO Design Chicago provides digital marketing consulting services for hotel chains. S etting Your Hotel Up For Success on Social Media; 1. Offer them some value to say thank you for their link. This shift to online channels should be an important consideration when drafting your hotel marketing plan. 6 Add Your Hotels To Bookings Sites (Google, Tripadvisor And More) 2. Jeremy Hulls is the Senior Editor at Family Destinations Guide, a travel guide site that. Get your hotel website to the top of Google search engine results with our hotel SEO strategies that will help you rank higher and get more direct bookings. This platform has helped the hotel to increase revenue by creating new sales channels and has also helped to improve customer service. However, the platform’s strengths – specifically professional networking – perform a complementary role to the visually-rich experience a hotel can offer on Facebook, Instagram and YouTube. While you might not have. Contact us today to know more about how to do SEO for hotels website. 1. Content is the king. Eliminate stop or connecting words, (is, of, the, a, etc. Starts at $195/month. When using a modern group sales platform like Tripleseat Hotels, you can integrate an easily accessible and simple-to-use lead form right on your website. Villa Ensueño Vega Baja by Paina Hospitality. If I were trying to start an SEO strategy in 2023, my first step would be to look for my company’s head term on Google. This form should be. With good search engine optimization (SEO), a hotel has a fighting shot at outranking competitors and attracting the most bookings possible. The hospitality industry was among those that suffered the most because of the COVID-19 pandemic. You will see the Image settings appear in the Block tab of the sidebar. Effective hotel seo strategy to grow your website visitors & direct bookings. Rank of your non-branded keywords vs your competition powered by Milestone Insights. Publicize hotel specials through targeted email promotions. 3. Squarespace – Best for blogging and design features. Offer them some value to say thank you for their link. 1. Download the eBook to learn more about digital advertising, metasearch, SEO, email marketing, blogging, loyalty programs, and much more. When picking a hotel website builder, there are a few things to remember. Buzzsumo. True inspiration cannot be confined into an existing theme. Check the search volume for your keyphrase. This comprehensive guide will walk you through all the necessary steps for setting up a successful digital marketing plan for your hotel, including creating content. With our SEO for Hotels, you can get services like Website Audit, Competitor. These days many hotel websites are build on an e-commerce platform that enables travellers to book a room and pay for it directly on the website. Here are 3 different ways to drive traffic to your hotel website: #1. Create Winning ContentAccess on-demand AI recommendations to help you build. TOP 4 Pemasaran Digital Yang Bisa Dilakukan untuk Bisnis Hotel-mu. Google Analytics is a must-have tool for tracking business metrics, analysing your website traffic, and syncing with data from your Google Ads. Customer Reviews and Ratings for Bright Edge. And while third-party aggregates remain the best method of making profits, you still need to find ways to drive organic traffic through your own platform. Selecting a suitable booking website template. A successful SEO hotel marketing strategy is crucial for the success of any hotel. The strategy of OYO Rooms is to attract customers with a lower room price than the hotel's base price. leisure travelers turn to Facebook when seeking travel-planning inspiration. Instagram, on the other hand, is a visual platform where high-resolution images matter most. 7 out of 5. 1:37. Additionally, SEO platforms can integrate data and processes that span departments or teams (often including access to. As a result, you’ll reduce your reliance on OTAs, pay less commission and keep more of your hard-earned revenue in the long term. 1. Search is a major feature of social media. Many of them have already invested in digital marketing, especially SEO, by applying SEO techniques to. These domains are more trusted by search engines and guests. SERanking: Best for User-friendly Interface, Local SEO and Rank Tracking. Botify is trusted by leading enterprise brands, such as Marriott, Glassdoor, and Merkle. In the hotel industry, the heartbeat of your establishment is the experience you offer – the comfort of your rooms, the taste of your cuisine, the warmth of your service. Simply choose from a range of easy-to-use templates to showcase your unique brand to travellers everywhere, all while saving money on web development fees. Since the Google BERT update in 2018 and 2019, the focus has shifted even more to topics, depth, authority, and user experience–a more holistic content and site experience that is nearly. , Santa Clara, CA 95051 - +1 (408) 492-9055. The Best SEO Services for Your Small Business Of 2023. We like how Serpstat's interface design is clean and laid out. While SEO takes time to show results, PPC ads can start driving relevant traffic to your site the minute your ads go live. S. On that platform users can compare prices of hotels, hostels but also bed and breakfast accommodations. Best Social Media Platforms for Hotels. The pros outweigh the cons by heeps and gobs. Google Search Console: Best for debugging your site. Recently, TripAdvisor invited me to discuss basic Hotel SEO / SEM as a guest panelist on their “TripAdvisor Digital Marketing Demystified” webinar. Another platform could be considered as revenue management software for hotels and payment software for hotels. It comes with many demo websites for different business niches like hotels and B&Bs. BrightLocal is a cloud-based local SEO platform designed to help marketing agencies and in-house marketers succeed at local search. Rapidly train and manage your staff with tools that keep everyone in sync so the focus can remain on the guest experience. This type of marketing uses social media platforms – like Facebook, Instagram, Pinterest, Twitter, YouTube, etc. SEO . In the hotel business, hyper-relevant content is key to direct bookings. Queensland, Australia +61 488 841 001. The aim of hotel SEO services is to ensure that the website of your hotel appears on the first page of search results for keywords that are highly relevant to your business. Call Now: 93724-39660 [email protected] Home; About. 7 ( 2158 reviews) Compare. Anchor text. Nexcess – Well-established stores. Search Markup is the best-in-class among offering SEO hotel marketing companies. They do all this on Google. Search Engine Optimization (SEO) can help increase your website’s visibility, drive more organic traffic, and ultimately, get you more direct bookings. Link Clarity will show you which pages need inbound links the most, and it will alert you to broken links and changes in page rank for connected domains. Content quality is a key factor for SEO success, so marketers need to use site crawls or audits to evaluate their websites. This tool offers email templates, single-step automations, and a built-in analytics tool. RedirectionThrive is an SEO Company for hotels . Download. Top 3 Simple Ways to Use Hotel SEO to Your Advantage Keyword Optimization. It is used to generate potential and. trustworthy platform. Courses for hospitality management from edX give. As the market leading search engine, Google processes more than 3. 8 Apply Structured Data To Your Site. Most SEO platforms can’t report on specific hotel profiles. Starts at $49/month. Promoting and sharing your products on social media is a simple way to improve lead generation, boost conversions, and increase sales because you're advertising to people who have opted to engage with you by following your account. 9 Get SEO. Partner With Influencers. May 6, 2023Our local SEO services will optimize your website with local and relevant keywords. We build ROI-driven SEO strategies to help achieve your business goals. Even though online marketing has become an established strategy for many. Get more from Google: Impact of SEO and Google Hotel Ads. It is packed with all the tools you need for a strong SEO campaign — daily rank tracking, keyword analysis, competitor analysis, backlink analysis, site audit, SEO research, PPC research, and more. With the overwhelming majority of bookings being made on the web through computers and mobile devices, one simply cannot afford to ignore hotel SEO strategy. This involves defining the website’s main sections, deciding on the content, and designing a rough layout. Further Reading: Compare seoClarity to BrightEdge, or explore other BrightEdge competitors. BrightEdge scores a 4. Ensure that your marketing strategy prioritizes SEO. Hotel SEO Marketing Guide. Twitter. SEO is an all-encompassing service which optimises local business listings, hotel searches, map rankings, and. 1. SEO requires more time and depends on Google’s updates. Here’s another example of a travel SERP listing featuring schema markup Google uses to display the. Technology-rich hotel SEO that drives visitors • World's fastest and only SEO-first CMS • Local and Reviews platform to manage and optimize all your local listings, reviews and ratings Hotel SEO is a powerful and effective digital marketing strategy designed to improve the online visibility and growth of your business. One way to achieve this is through Search Engine Optimization (SEO). Improved search rankings. Semrush: Best for Competitor Analysis and Keyword Research. This vendor's trending score is rising, Sojern is the #2 most trending product in the Digital Marketing Agencies category (out of 118. Locally-based user-generated content can help improve your hotel’s SEO efforts and guide TikTok users with an interest in your area to your official hotel page. Sojern’s enhanced Travel Marketing Platform now enables engagement across the entire guest journey with cutting-edge AI-powered technology to optimize booking value for hotels. 65% of hotel revenue from the direct bookings channel, is based on SEO (this is the result from a recent Nelios survey of 220 hotel customers across Greece). Long Tail Keyword: ‘business hotel with free wifi Sydney city centre’ The sum of the long tail search terms will help you increase the revenue generated directly from your website. SEO, when diligently nurtured, can reduce your reliance on expensive advertising campaigns and third-party platforms. Platform economy, which rapidly expands and covers various services from ride-hailing and food delivery to hotel booking and even dating, are causing concerns. As more people are drawn to your site through your social media ads, many of them will likely become hotel leads. Wix has everything that you need for creating SEO-friendly websites. Pay for it. For hotels, bookings. The release opens up another paid channel for hotel marketing. Pentingnya Hotel SEO. Establish your brand voice. 1. 95% of customers read online reviews before buying a product, with 49% of those consumers trusting online reviews as much as personal recommendations so it’s evident that online reviews aren’t. With the increasing competition, changing landscape of search engines, and importance of local search engine optimization and mobile optimization, hotels must focus on SEO to increase their visibility, attract more traffic, and grow their customer base. For more information on the GoDaddy Website Builder, check out these articles:An SEO platform provides a holistic solution to a number of digital marketing and organic search needs through built-in technology to optimize workflow, productivity, user management, and advanced reporting capabilities. Here are the Best SEO Tools and Platforms in 2023. For a comprehensive review of the Canada market, click below: HVS In-Depth Canada Hotel Valuation Index: 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 VICTORIA is the. Gamification was originally defined as the use of game mechanics and metaphors in a non-game context (Huotari & Hamari, 2012 ). Look for a commission-free booking engine that’s also mobile-friendly; mobile devices account for a significant share of travel research and booking, with Euromonitor estimating that 1 in 4 travel bookings will be on mobile by 2024. The Google Hotel Ads platform presents information about hotels, their room availability to users who enter relevant search queries. That’s where search engine optimization (SEO) comes in. WebCEO: Best for SEO Auditing and Link Building Tools. May 7, 2023. Look for influencers who have loyal followings and who reflect the luxury image you want to project. 3. Content marketing – the use of blogs, pictures. She spends her days writing about all things business travel, researching topics that are important to Hotel Engine’s audience. Hotel SEO. Hotel SEO is your most powerful earned media weapon in the fight against travel influencer fraud. Thousands of hotels rely on Milestone for their websites and the success of their online marketing. Organic search. It seeks to help hotel owners predict demand, competitively price rooms and monitor pricing. Long-tail keywords are search terms or phrases that are more detailed and descriptive. It puts your brand in touch with 675 million members in more than 200 countries. Search engine optimization (SEO) is an intricate strategy, and if you don’t have experience with it, it can quickly feel overwhelming. 1. Search Engine Optimisation (SEO) is a powerful tool that can be used to help increase the visibility of your hotel website in search results. SEO Powersuite: Best for Beginners. Tip #2 – Maintain your room rate integrity. Shopify – Fastest SEO eCommerce platform. Develop keyword and topical strategy. Architecture. txt, canonical tags; Launch SupportLearn about Google hotel reviews and why it’s overtaking popular review platforms. You can target individuals based on their likes and dislikes, age, location, and many other factors to advertise your hotel in your social media marketing campaign. This cost-effective approach can pave the way for enhanced profitability in the long run. Search Engine Optimization (SEO) Search Engine Marketing (SEM) Social Media Marketing (Organic & Paid) Email Marketing. As more people are drawn to your site through your social media ads, many of them will likely become hotel leads. 3 Ensure Your Page Load Speed. These represent your indirect competitors. From a plumber to a government official, everyone was on it. It’s a cost-effective way to meet demand, expand your range of services, or fill skill gaps. Google My Business, for example, offers various features and listings to. Basically, hotel digital marketing is how you promote your hotel online. in Greece emphasizes its selling point and establishes its target audience. Discover 6 keys to successful hotel digital marketing: 1. Here are 15 facts you might not know about Yelp. Guest messages. Best Social Media Platforms for Hotel Marketing. At more than 30%, Instagram‘s largest age group. Boost Your Bookings: A well-executed hotel marketing strategy has the power to generate a surge in bookings. Having a website that's easy to navigate doesn't mean much if it's not easy to find. The dashboard allows users to view marketing performance and determine the extent of local search. We know that relying solely on Google Ads can be costly and limit the overall profitability of hotels. But SEO is constantly changing, so it can be very hard to track progress. Especially for hotels, Google is the best platform to be on, because it offers various tools to enhance online visibility and ORM i. Each of the above technologies uplevel the guest experience at various points in the hotel guest cycle and help improve guest satisfaction scores. To maximize your organic reach, you need a comprehensive SEO strategy that includes:. Facebook ads (which can also be shown on Instagram)SEO Bagaimana dan Apa Glosarium dari SEO. RankRanger. Keyword research is one of the most essential parts of digital marketing, and your hotel’s SEO would benefit from it. Fully up-to-date with the latest terms and techniques from Google and others. com top-level domain name. First, SEO boosts your rankings in search results for keywords and phrases related to your resort. SEO Digital marketing is a way to promote your business and engage with your customers using different digital platforms. While on-site SEO is a lot faster and easier to implement, it should be known that off-site SEO is often the most effective way to gain traction online. With Astra, you can start your hotel website and add all the features you need, including online booking, image galleries, amenities, and more. Be Easily Searchable Online! Have Good SEO In order to rank well in search engines, you need to make sure that your hotel website is optimized for search engines with keywords. Now that you have learned about SEO, it’s time to get some tools. Categories: Hotel Solutions, Solutions. Offer them some value to say thank you for their link. It is expected and lucrative to have your hotel as a part of the biggest online travel platforms like Booking. 1. Seo services for hotels. Get Started For Free Increase Your Hotel’s Visibility. The following examples are recommended ways to solve the challenges faced by digital marketing teams at travel and hospitality brands and agencies using travel SEO services offered by seoClarity, trusted by enterprise brands like Orbitz and Expedia. 5. With all these options, it’s easy to hit the ground running and establish your hotel’s online presence. SEO is the acronym for Search Engine Optimization, it is basically a process of increasing the quality and quantity of traffic or views on your web site or web page.